Case Studies
MBA in Marketing
Final semester MBA candidate specializing in Marketing and Media Innovations. Pursued an MBA to complement creative talents with strategic marketing management, blending passion for innovative initiatives with analytical rigor. Coursework spans brand management, global supply chain management, finance and accounting, digital advertising, marketing analytics, journalism techniques, and service marketing for customer engagement—equipping me to bridge creative vision with measurable business outcomes.
Key projects deepened expertise where entertainment intersects business strategy. Led a comprehensive rebrand for a well-known music festival, applying consumer behavior insights and campaign analytics to drive attendance growth. Completed a consulting engagement mapping supply chain optimization outcomes for operational efficiency. Analyzed luxury housing market trends, identifying growth opportunities through competitive positioning and demographic forecasting.
These experiences honed ability to translate market data into compelling creative strategies—directly informing the featured projects showcased below.
Featured Projects
Boston Calling Rebrand
Comprehensive brand management strategy expanding market reach through optimized programming and targeted advertising channels. Demonstrates data-informed positioning to capture largest possible festival audience while enhancing ROI across digital and traditional media.
View PDFTrust Fund Towers
Data-driven market analysis exposing Boston luxury housing dynamics and downstream pressure on general housing affordability. Interactive storytelling reveals investment patterns, pricing trends, and policy implications through compelling visualizations and economic forecasting.
View WebsitePopping the Boston Music Bubble
Multi-media microsite uniting Boston's fragmented music economy—venues, musicians, nonprofits—into cohesive growth ecosystem. Features original video interviews with local stakeholders, musician testimonials, interactive venue map, and actionable strategies for industry collaboration.
Read ArticleFrom Chords to Crowds
Hand-coded journal article exploring authenticity-driven fan engagement for independent bands. Original RingPop! concert photography documents real-time social media activation strategies, revealing how genuine digital presence converts casual attendees into loyal communities.
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