Custom logo design and branding systems that communicate identity at a glance. From construction to marketing, logos that work across every medium.
JunePeak Marketing Project
Full rebrand including logo, website identity, and marketing collateral for digital agency.
Crafting a Modern Identity
This project was a collaboration with Northeastern University's Brand Management class, where I had the opportunity to work on a professional-level brand refresh for JunePeak. The challenge was to modernize their visual identity while maintaining their core values and market position.
JunePeak's goal was to elevate their brand presence, modernize their visual elements, and create a cohesive brand kit that would help them stand out in the competitive digital marketing space. They wanted to revolutionize digital marketing through personalized strategies, and their visual identity needed to reflect this innovative approach.
Deliverables:
- A sleek, modernized logo inspired by nature and growth, chosen as the top design by survey participants.
- A cohesive set of branding materials including fonts, colors, and imagery for consistent application across digital assets.
- Updated messaging to align with JunePeak's vision of revolutionizing digital marketing through personalized strategies.
Our Approach
Tested Logos
New Logo
Additional Icons
1. Research & Insights
- Conducted surveys and interviews with 52 respondents to understand consumer behavior, brand perception, and market segmentation.
- Tested multiple logo designs to identify the one that resonated most with the target audience, with 67% of respondents selecting the final design.
2. Brand Strategy Development
- Refined JunePeak's mission statement to emphasize their role in helping businesses grow through tailored digital solutions.
- Established a clear brand positioning strategy that differentiated them from competitors in the digital marketing space.
3. Creative Execution
- Designed a modern, nature-inspired logo symbolizing growth, connection, and innovation—core values of JunePeak.
- Developed a cohesive brand kit including typefaces, color palettes, and customized icons for consistent use across all customer touchpoints.
Client Testimonial
"...That's right, welcome to JunePeak V2 - a modernized look! Starting out with a NEW LOGOOOOO000000000"
We're thrilled to announce our partnership with Daniele Mathras's Brand Management class at Northeastern University, which has resulted in a complete brand transformation that perfectly captures our vision and values.
Special thanks to our incredible team - Kaydra Hopkins, Fraser Brown, Alex Chiou, Henry Naughton, Diya Patel, and Celina Shek - for their expertise in refining our mission statement, brand positioning, and creative materials. The result is our modern and robust new logo!
BBI Contracting Circular Logo & Fleet Mockup
Strategic re-adaptation for uniforms and vehicle branding, capturing authentic brand essence through owner collaboration. Live production underway.
View BBIC ProjectFor BBIC Contracting's logo evolution, I collaborated closely with the owners to distill their brand essence into a versatile circular adaptation of their existing larger logo. This design transformation enables seamless integration onto uniform shoulders while preserving the company's core identity and visual impact. Additionally, I crafted a comprehensive mockup for their new fleet vehicle branding, currently advancing through production—showcasing strategic color alignment, typography precision, and layout optimization to elevate road presence and reinforce brand recognition across job sites.
TB Renovations Complete Rebrand
For TB Renovations, I spearheaded a comprehensive rebranding initiative by refining their color palette to achieve distinctive market differentiation against competitors in the residential remodeling sector. The resulting seamless logo design elegantly encapsulates the owners' vision—fluid lines symbolizing transformation, bold yet approachable typography conveying reliability, and a modern color scheme that radiates craftsmanship. This identity has been strategically deployed across their social media channels, website, and marketing materials, driving enhanced engagement and brand cohesion.
View TB Renovations ProjectFull color palette refresh and seamless logo capturing owner essence. Deployed across social media, website, and print materials for maximum impact.
Additional Designs
Variety of logo explorations and branding projects across industries.
